On March 7, Prime Minister Narendra Modi launched 52 tourism projects valued at over Rs 1,400 crore.
PM Modi dedicated nine infrastructure projects worth Rs 469 crore and inaugurated 43 others totalling Rs 963 crore under the Swadesh Darshan and PRASHAD schemes through video conferencing from Srinagar. Among these projects were developments in Hazratbal, Jogulamba, and Amarkantak, costing Rs 129.35 crore, enhancing pilgrim facilities and heritage sites.
An additional 14 projects across various states amounting to Rs 320.8 crore were also launched. He introduced three initiatives: the ‘Dekho Apna Desh People’s Choice 2024’ poll to identify top tourist destinations; the Chalo India Global Diaspora Campaign to engage the Indian diaspora as tourism ambassadors; and the Challenge Based Destination Development programme for sustainable tourism.
The Ministry of Tourism introduced Swadesh Darshan 2.0 to collaboratively develop tourist spots with states and local governments, earmarking 57 destinations from 32 states and UTs. Under this scheme, 29 experiences in 17 regions have received Rs 644.44 crore in funding to date. The efforts aim to foster sustainable and responsible tourism across the country, aligning with the government’s vision for holistic tourism development.
