Category: Brands

The single-handed dominance of the white glue market in India which Fevicol has been enjoying for more than five decades is a testimony to the brand’s inherent strength and quality. With genius advertising and marketing campaigns, the brand has become synonymous with the word ‘adhesive’ for everyone, creating an unfathomable territory for itself in the market

A brand that has seamlessly merged with the day-to-day activities of every household in the country, Fevicol along with its extensions such as Feviquik, Fevistick, Fevitite, etc. is being used extensively in schools, offices, and do-it-yourself segments. From the school-going kid who uses the Fevicol adhesive for his arts and crafts lessons to the neighborhood carpenter who considers Fevicol his best friend, the brand has come to forge an inseparable bond with people who influence the product – consultants, builders, architects, and carpenters. The brand has become a part of every Indian’s vocabulary as a metaphor for strong bonding or stubborn stickiness and appears not only in mundane conversations or topical jokes, but Bollywood movies as well. The brand has grown immensely in virtue because of the promising products it offers. Today, it not only has its firm hold in its home market, but it is the largest selling adhesive brand in Asia, with a presence in over 50 countries.

BONDING WITH EASE

Fevicol was launched in the year 1959, as the Parekh Group floated Pidilite Industries to develop a substitute for the collagen and fat-based adhesives which the carpenters used on a very large scale. The glues were sold unbranded and with the introduction of a new option the Group planned to capitalize on the potential market for synthetic resin adhesives, or “white glue” in India. And thus, Fevicol was born.

For the first 5–7 years the challenge before Pidilite was to make Fevicol the most preferred glue for making furniture. As the trade was used to glues based on natural products, selling synthetic glue was a difficult proposition, which required patient working with the end users. Initially, the new product faced problems in replacing the traditional options available, as the people were used to glues made out of natural products. Selling a synthetic adhesive was a difficult proposition and the company had to work a lot to impress the end users. The company acquired a different and viable marketing strategy to woo the customers and instead of selling through stores, Fevicol started to approach carpenters directly. This proved out to be one of the most successful strategies employed by the company and helped the brand gain a strong foothold in the white glue market.

THE CREATIVE STRATEGIST

An efficient and interactive marketing and advertising spree has been one of the most crucial supporters of the brands’ call to success. The company leaders remain a firm believer in the power of advertising and innovative packaging, and spend liberally on ad campaigns. This philosophy of the company has stood by over the years to continue its dominance over the market. The ads aim to capture the interests of wide audience and leave an imprint on their minds, so the next time when they go to purchase an adhesive they only ask for Fevicol.

The interesting campaigns are planned with an innovative approach to own ‘bonding’ through a mix of communication strategies that are filled with a touch of humor and come peppered with typical Indian flavors in catch phrases like “Dum laga kar haisa, zor laga kar haisya” and “Pakade rehna, chhodana nahi”. Some of its award winning TV advertisements include showcasing an egg that won’t crack because the hen that laid it fed from a Fevicol tube (1988), to more Indian-specific ones like a creaky bus carrying an unimaginable number of passengers glued together because of a Fevicol signage ad (2001).

KNOWLEDGE ON WHEELS

Vertiv, a global leader in critical digital infrastructures and continuity solutions, introduces the Vertiv Xpress Masterclass Series 2024, marking a significant step in advancing innovation and knowledge sharing within the industry. This series underscores Vertiv’s commitment to pushing the boundaries of the field.

In today’s data-centric landscape, the seamless flow of information is paramount. Vertiv stands as a stalwart in delivering uninterrupted digital operations for major corporations globally, renowned for its innovative approach and substantial contributions to digital operations and infrastructure development. As technology rapidly evolves, reshaping daily routines, work practices, and communication methods, there’s an unprecedented demand for data transmission worldwide. Leveraging its seasoned experts, Vertiv ensures the uninterrupted transmission of data, reaffirming its dedication to innovation and expansion in digital operations and infrastructure. With a global workforce exceeding 24,000 employees, Vertiv serves a diverse clientele across sectors including data centers, BFSI, manufacturing, healthcare, telecommunications, education, and government. Under the adept leadership of Managing Director Mr. Subhasis Majumdar, Vertiv is primed for unparalleled success. In a bid to further enhance its achievements, Vertiv introduces the Vertiv Masterclass Series, a pioneering initiative aimed at uniting thought leaders, experts,
and visionaries from within the company to explore sustainable solutions that have the potential to influence our future.

EXPERIENCE INTERACTIVE LEARNING

The Vertiv Masterclass Series serves as a nexus for professionals and stakeholders from diverse sectors within data center operations to dissect critical issues, challenges, and emerging trends steering the industry’s trajectory. Vertiv Xpress, a mobile showcase of innovation and in- person experience of our latest offerings, has been a successful endeavour since its inception in 2018. It’s given customers access to Vertiv’s cutting edge solutions right at their doorstep. This year they have added their first ever Vertiv Xpress
Masterclass Series for consulting engineers, infrastructure designers, and stakeholders. It is currently based in Delhi and will soon be extended to various regions across the country.

The primary goal of the Vertiv Masterclass Series is to provide continuous education and facilitate knowledge dissemination for consulting engineers and infrastructure designers through immersive discussions and technical presentations. It offers invaluable insights into the latest trends in data center operations, featuring keynote presentations on the transformative impact of Artificial Intelligence (AI) on critical infrastructure within data centers, complemented by AI-driven solutions tailored to address these challenges.
Additionally, it offers networking opportunities and interactive sessions, fostering collaboration and innovation among attendees. Participants engage with industry experts, exchange best practices, and glean practical insights to optimise their organisations’ digital infrastructures. In summary, the Vertiv Xpress Masterclass Series 2024 serves as a premier platform for industry professionals to stay abreast of the latest advancements and best practices in critical digital infrastructures. It empowers participants to spearhead innovation and excellence in their respective fields, propelling the industry forward into a future defined by resilience and efficiency.

https://vertiv.com/en-in/

https://vertiv.com/en-us/contacts/

ENHANCING THE BEAUTY OF THE WORLD

Well understanding that the favorite thing in a woman’s wardrobe is jewellery; trends and styles may come and go but jewellery remains timeless, PC Chandra Jewellers, a renowned name in India, has been enhancing the beauty of women for more than eight decades by making artistic jewellery

Established in 1939 by Late Shri Purna Chandra Chandrait, it had its first showroom in Bowbazaar, North Kolkata.

JOURNEY OF SUCCESS

Since then it has expanded to 12 showrooms in Kolkata city and 44 showrooms all over India. It has increased its reach across 25 towns in West Bengal and 7 cities in the country – Agartala, Bhubaneswar, Delhi, Noida, Bangalore, Jamshedpur and Mumbai. Growing consistently, it has made its impactful presence worldwide through its e-commerce site for online shopping.

The aesthetic designs and fine craftsmanship has been the biggest factor responsible for such a huge success of the enterprise making it one of the biggest jewellery brands of the country. The designers and the workers work with utmost sincerity to produce hand-crafted pieces of fine jewellery.

They have made such a brand that has a wide range of jewellery suited for every occasion.

Indian women are fond of having every type of jewellery, be it heavy wedding jewellery, contemporary lighter designs or exquisite diamond jewellery and PC Chandra Jewellers is a one-stop destination for all of their needs.

There is a huge collection available that mainly includes Amazea collection, wedding collection, Little Jewels, Diamond collection and Goldlites collection. The traditional and popular design forms are combined with modern and contemporary designs to create something beautiful and classy. The jewellery thus formed is all about aristocratic charm, artistic combination and radiant appeal.

Apart from this, there is also a wide range of light weight gold jewellery that can be worn in everyday life and is specially designed for working women. The workforce of PC Chandra
has always believed in innovation, consistently creating something new and extraordinary. This forward-looking thinking has resulted in the making of many creative products and one of them is Little Jewels. This exclusive range of jewellery has been designed for children in order to make them look more precious. These innovative steps have made the
organization one of the most successful jewellery brands in the country.

The Founder of the Group late Shri PC Chandra always said that a single step can cover endless miles and these words have been the source of inspiration for all the people working in the organization.

SUCCESSFULLY RUNNING VARIOUS VENTURES

The Group has excelled not only in the business of jewellery making, but also in several other businesses. Chandra’s Chemical Enterprises Private Limited, EMCO General Plastic Industries Private Limited, Rubber Plantation, CCE Software, Hospitality industry and Chandra’s Green Project Limited are the major ventures of the Group. All these ventures are run by an experienced team of multifaceted professionals who continuously work to take the Group to new heights. The workforce constantly upgrades itself to keep up with the latest developments so that they can deliver the best product to the customers.

Aspire without Boundaries

Headquartered in Mumbai, Avanse Financial Services Limited is a new age, fast growing education focused NBFC committed to fulfilling academic dreams of talented young students. It is a part of the WGC group, a financial service conglomerate, catering to lending, insurance and Asset management

Avanse is an associate company of DHFL, one of India’s leading Housing Finance Company. The International Finance Corporation (IFC), an arm of the World Bank holds 20 percent equity stake in Avanse.

Avanse’s vibrant team of over 500+ employees and strong, diverse leadership team of 200+ years’ experience have helped Avanse grow. Today, Avanse continues to be one of the fastest growing education loan specialists and has fulfilled dreams of over 13,000 academic aspirants in over 45+ countries including US, UK, Canada, Australia and others in a short span of time. In its B2B business, Avanse provides funding to Educational Institutes for their growth and working capital needs. Avanse has funded 300 institutes catering to over 7 lakh students. In the last 5 years, the brand’s growth has been phenomenal with a CAGR of over 150% and an overall AUM is Rs 3200 crs (including education and other businesses). Key strategic pillars for Avanse’s growth have been customer-centricity, process excellence, product innovation, brand positioning, people-driven approach, digitization, partnerships and alliances.

Leading Avanse successfully

Avanse Financial Services is led by CEO, Mr. Amit Gainda, an accomplished leader with over two decades of experience in the banking and financial services industry. He is responsible for setting organizational strategy basis the vision, profitability and shareholder objectives. With successful stints at DHFL, Bajaj Finance, GE Money and Citigroup, Mr. Gainda has a strong track record of building businesses from scratch and managing complexities of scale with strong emphasis on sustained profitability. Mr. Gainda is an INSEAD alumnus and holds a Master’s Degree in Business Management from International Management Institute (IMI).

Avanse – Staying Ahead

As Avanse has made significant investments in the fields of technology and digital solutions considering their profound utility in the education financing sector for factors such as course quality, pedigree and potential employability of the institute. Avanse facilitates straight through Loan processing with automated score cards using Machine Learning. In this digital era, Avanse has made significant progress towards digitisation of systems and processes to cater to the growing millennial customer base.

Since inception, Avanse has launched several industry-first, customer-centric initiatives to create great value for its consumer base. This has helped the company grow to become one of the leading education loan providers in a short span of time.

Student Centric Solutions: It provides 100 percent funding, funding beyond tuition fees (covering visa, travel and stay expenses), customized solutions, limitless loans and instant sanctions.

Funding New age courses: Avanse has developed a thorough evaluation system to offer unique funding and repayment options for new age courses.

Digital School fee financing: Avanse has introduced a first-of-its-kind digital financing solution called ‘FeES’ for school fee payment through instant credit facility and convenient EMIs.

INSPIRING VISION

Nakheel Properties, also known as Nakheel Corporation, has emerged as a major real estate developer in Dubai, UAE. Their aim is to create landmark developments to enhance the quality of life for the residents of the country. They specialize in various types of real estate projects including residential, tourist, commercial, and retail properties. Operating under the motto “Where Vision Inspires Humanity,” the company is dedicated to pioneering residential developments that are imaginative, innovative, and standardized.

Nakheel is renowned for its ambitious land reclamation projects such as the Palm Islands, the Dubai Waterfront, The World, and The Universe Islands. Among their notable residential developments are The Gardens, International City, Jumeirah Islands, and Jumeirah Lake Towers. Additionally, the company has ventured into shopping projects like The Dragon Mart (located at International City) and Ibn Battuta Mall.

In addition to its projects, Nakheel is also actively involved in Dubai’s bid to host the World Expo 2020. The company boasts an extensive portfolio of over 800,000 square meters of retail, leisure, and entertainment projects, aiming to contribute to the economic growth of the region.

Nakheel operates through four main divisions: Nakheel Marine and Leisure, Nakheel Hospitality and Leisure, Nakheel Developments, and RetailCorp. Each division oversees specific aspects of the company’s operations. For example, Nakheel Marine and Leisure manage marine leisure-related projects, Nakheel Hospitality and Leisure focus on hotels, beach clubs, and community recreation centers, Nakheel Developments handle structural projects, while RetailCorp is responsible for shopping malls and retail services.

AN EXCELLENT TEAM

Without a great team, one cannot attain any illustrious position in the business world. Therefore it becomes an irresistible need for any enterprise to have a great team of hardworking, determined, and innovative people. Nakheel Properties feels blessed to have such dedicated and talented team that helps them in seizing new opportunities and turning them into fruitful results. The company’s Delegation Team strives hard to provide excellent and fruitful information about the company to the first time VIP visitors who want to understand how the company works and how it has become a renowned enterprise. By making use of various activities such as boat trips, scale models, media, and site visits, the team ensures that every visitor enjoys the prime experience.

THE NOBLE INITIATIVES

The company is proud to involve itself in various CSR activities. With an aim to give something back to the people, the company strives hard to bring a change in the socio-economic development of the Emirate. It regularly organizes initiatives such as blood donation camps, turtle rescues, winter clothing donations to Syria etc. Further they also keep in mind that in order to minimize the negative impact on the environment, they use effective ecological conservation and waste management programmes. Recently, in collaboration with Dubai’s Dar Al Ber Society, they also launched a donation scheme at the Ibn Battuta Mall on the occasion of Ramdan. At Nakheel Properties, they want that people should get a place they can call home which is beautifully furnished and is the epitome of comfort and style. They also get support from the government and manage to create a new evolving picture of Dubai. Speaking on the successful journey of the company, its chairman proudly asserts that “Nakheel has created spectacular landmarks, distinctive residential communities and unique retail destinations, which have helped put Dubai firmly on the map as a visionary city of the future.”

BREAKING NEW GROUNDS

Ornaments are a valuable part of the life of populous in India. There runs a vast history of traditional craftsmanship and unparalleled art when it comes to jewellery making. As the times advanced, this customary practice also evolved into an economically viable industry. And with new trends, changing tastes of people, and market value, the industry has boomed to a great extent and has a vibrant road open for further expansions. Hira Panna, the pioneer of jewellery retailing in Eastern India is an established and trusted name when it comes to magnificent traditional jewellery amalgamated with recent trends. Hira Panna started as a wholesale jewellery outlet and entered the market with full flame in 1981. When they ventured into the business with their first retail showroom at Patna the ornament shops there used to be small and didn’t offer much variety of designs. Hira Panna dismantled the age old methods of selling gold and created a range of specific hand-made jewellery that offered never-seen-before designs and fine craftsmanship. It was the first jewellery house in Bihar to start manufacturing of diamond jewellery. This spearheaded their popularity as a unique brand and their untiring efforts to create elegance and splendor though their jewellery have established them as one of the top names in the market.

EXUBERTAING MAGNIFICENCE

The core values that Hira Panna follows in their business are quality, trust, integrity, and humanity. The company has been creating a bond of love, respect and mutual trust with
their customers over years and adding generations and generations of happy and satisfied customers to their brand. Splendid designs are created at Hira Panna, which speak for their values by imbibing the persona of purity, pride and faith in every piece made. The brand has
redefined the skill of jewellery making by introducing new techniques, concepts and designs in the market. Keeping the traditional outlook of the ornaments intact, the brand creates magic by giving each piece a unique look that goes with the trends of recent times.

Hira Panna has captured the essence of various jewellery styles across the country and has added talented craftsmen from cities like Jaipur, Delhi, Kolkata, Mumbai, Pune, and few cities from South India to produce designs that catch the eye of everyone who sees them. The brand also incorporates foreign styles in the traditional Indian designs to create pieces that define creativity and class. Be it gold, silver, diamond or other precious gems, no one can illuminate the spectra of their majesty as Hira Panna does. The brand puts the metals and gems to life through their designs which awe generations of customers.

ASSURING CREDIBILITY

The force behind the brand believes in fairness in all its ventures. They maintain a cordial relationship with all the people associated with Hira Panna, be it the designers, craftsmen
or the customers.

Hira Panna’s success mantra is the trust that its customers have in its jewellery. All the products at Hira Panna are 100% hallmarked and are certified by Indian and international agencies. This imitates their strong commitment to quality and consistency of their products. They have emerged as a name synonymous to authenticity in the market and they stand true to it. The only appreciation the brand expects in return is the customer satisfaction and they achieve it with every piece they create.

ENDOWING THE FAMILY LEGACY

The C. Krishniah Chetty Group of Jewellers is acknowledged as India’s leading & premier jewellery brand, established in Bangalore. The group majorly encompasses six dominant entities under its renowned banner – C. Krishniah Chetty & Sons, C. Krishniah Chetty Jewellers, C. Krishniah Chetty Manufacturers, C. Krishniah Chetty Foundation, C. Krishniah Chetty Partnership Firm, & C. Krishniah Chetty Charitable Trust.

From having made life- size gold perambulators for princes to having presented Sachin Tendulkar with a golden & diamond studded cricket bat, the C. Krishniah Chetty Group of Jewellers has conspicuously carved a niche for themselves in the arduous field of jewellery designing. Last year, C. Krishniah Chetty Group of Jewellers was the sole Indian company to be selected in an Antwerp contest on design. Currently, being run by the sixth generation of
the family, the company has managed to preserve the legacy impeccably.

THE BEJWELLED SAGA

This acclaimed & preeminent jewellery brand was founded in 1869, when Cotha Krishniah Chetty initiated the adroit sale of Armenian coloured beads to the British Army & was later
appointed to the Royal Court by H. H. Sri Nalwadi Krishnaraja Wodeyar. Even today their British Sensibilities remain intact, as they emerge out to be one of the best Jewellery makers in India.

The influential Chetty community has been prosperously achieving success through their lucrative skills & strong business acumen. The C. Krishniah Chetty Group of Jewellers has been distinguishingly recognised & renowned for being the cherished & most preferred jewellers to over more than 21 prominent royal kingdoms & flourishingly influential households such as those of the Maharaja of Mysore, the Nizam of Hyderabad, the Maharaja of Travancore, & several other aristocratic & noble families in India. Currently, the gloriously celebrated jeweller family runs six stores across the city of Bangalore.

The company has been a consistent innovator in India’s jewellery industry; first to bring the famed Tolkowsky brand to India, initiated the launch of fancy-coloured diamonds in India, first to launch DeBeers’ Forevermark brand in India; & first to open the largest purely diamond showroom in Asia.

Enhancing Your Aura with the Heartistic Works of Art

Born out of a commitment to develop unique jewellery masterpieces, the brand VISWA & DEVJI DIAMONDS is a culmination of meeting the unstated desires of looking elegant, matched perfectly with exquisite craftsmanship of artistically designs diamond jewellery

Formed as a joint venture between two companies in Coimbatore and Gulf, Viswa & Devji Diamonds as a group is remarkably known for procuring high-quality diamonds, designing and creating jewellery as well as marketing them with a strong retail presence with over 20 outlets in Bahrain, UAE and Oman. An in-depth understanding of making the finest ornaments has made the company an efficiently integrated diamond cutting and jewellery manufacturer with strong international footprints.

A rich legacy spanning more than 5 decades has enabled the company to perfectly streamline their processes and craftsmanship. By perfecting the process of procuring flawless diamonds from around the world and cutting them to unmatched perfection, Viswa & Devji Diamonds create the finest jewellery in-house right from its conceptualisation, designing, cutting, polishing and crafting. They have pioneered, refined and perfected ‘The Royal Cut’, signifying exceptional lustre and an uncommon brilliance that wins the hearts of many.

THE CROWN JEWEL OF DIAMOND COUTURE

Focused on creating the most stunning jewellery beyond the mind’s eye, the company specializes in producing novel & distinctive jewellery. Craftsmanship, ease, & elegance underline the luxury of owning the ornaments made using the finest raw materials and art. With a sheer commitment, Viswa & Devji Diamonds believes in creating true art that is eternal and elegant. With its unique designs and the art of jewelry-making, every piece created echoes the unparalleled character of originality that makes the persona more glistening. Finest art and intricate designs remain the driving force for creating sophisticated and trendy lifestyle jewels. Catering to felt and unfelt needs of customers
the world over, the company strongly believes in maintaining quality standards for retaining
a noteworthy position for a long time.

A ‘Cut’ Above the Rest

Quality, craftsmanship, and attention to every minute detail remain the keystone of all its ornaments. To maintain the highest standard and quality, it has put in place extensive quality checks and procures material from recognized, reliable & certified suppliers, to
create every single piece that stands testament to the quality and artistry. All the jewellery
designs bear the mark of distinctiveness and are made indigenously incorporating new metal treatments and skilfully cut gemstones that carry not only the highest cut grade (ideal cut) but also the highest grades for luster and symmetry.

The Secret is Heartistic Luxury

The designers at Viswa & Devji Diamonds are always aspiring to design something unique and novel. By combining the latest design technology and unmatched craftsmanship, the custom design process enables the customer to be fully and deeply involved with every stage of creation that matches the customer’s choice and budget. Owing to its fabulous designs, the brand has won awards like India’s Most Preferred Diamond Jeweller, National Jewellery award, Jewellery Guild Award and many more. It is rapidly expanding operations and building its customer base.

DREAMS…DESIGNED…DELIVERED…

Studio XP is a renowned brand in Development Management and Design and Build projects for a wide range of clients, from corporate offices to industrial and hospitality projects. It has proven to be a formidable competitor, with unique creativity, out-of-the-box ideas, and a promise of unsurpassed customer service.

Studio XP, established in 2011, is a highly acclaimed real estate development management firm with multidisciplinary specialist skills and experience in architecture, interiors and construction of corporate and commercial projects. An ISO-9001 certified company accredited for quality management in providing exquisite services, it is currently providing services to several Fortune 500 companies, national and multinational corporate clients, developers, IPCs, private equities in Delhi NCR, Jaipur, Jodhpur, Mumbai, Pune, Chennai, Hyderabad, Kolkata, Bengaluru, and Dubai.

The company provides end-to-end, hassle-free, real estate solutions to its esteemed clients. Some of its core offerings include development management, architecture and interior design, funded fitted out model, design and build services. It is the company’s value of accountability, delivery commitment, innovative design approach, quality

construction, trust and transparency that ensure a strong and repetitive clientele. The list of esteemed clients includes Ultimate Kronos Group (UKG), HDFC, Newgen Software, CRM Business Next, Religare, Disys Technologies, Brookfield, Black Stone, TCS, Trinity Global, Map My India, MCLOUD, Motivity Labs, Pragmatic Play, Lumen Technologies, Rosmerta, Bank of America, Ericsson, HCL , DELL, XL Catlin, AXAXL, Huawei, Kronos Solutions, Century Link, ACS, RMS , Oyo, JFL Group, Pine labs, Centrum, DLF, and many more.

CLIMBING THE SUCCESS LADDER

Studio XP embarked on its journey with an eight-person team and has since evolved into a robust professional workforce of 65 people, operating from Delhi NCR and strategically located offices in Jaipur, Bengaluru, Kolkata, Hyderabad, Pune, Mumbai and Dubai. Its recruitment philosophy centres on attracting proactive, dedicated, honest, and forward thinking architects and project managers imbued with enthusiasm for the diverse range of projects the team undertakes. It is dedicated to preserving design integrity and unwavering quality, ensuring that each project surpasses client expectations.

TALENTED WORKFORCE

The company has paired its skilled team with its incredibly dedicated workforce and used its unique resources to strive for perfection. With expertise in architecture and interior design, project and construction management for corporate buildings, commercial constructions, international educational institutions, hospitality, healthcare, international centers, industrial and retail projects, the team leaves no stone unturned in its pursuit of perfection in each assignment.

WIDE ARRAY OF SERVICES

Studio XP provides best-in-class services for complete development management including architecture, interior design, construction management, and adds real value to developers, funds, financial institutions and corporate occupiers to help them make well-informed quality real estate decisions. The services range from space organisation and project management to cost control, contract management, and visual branding to communicate a company’s mission and vision. The services are offered according to industry standards to deliver projects with innovative, sustainable, and timeless designs and quality within approved budgets and specified timeframes.

ALL-ENCOMPASSING SERVICES

Studio XP’s objective is to provide all-encompassing services from project ideation through execution and a smooth transition to the end users, acting as a one-stop solution provider for corporate and commercial projects to fulfil customer demands based on their business functions and continuous evolutions to cater to the dynamic industry model.

BUILDING A CONNECTED HEALTHCARE ECOSYSTEM

Neolytica AI, a subsidiary of QPharma, is a healthcare analytics innovator. Established in 2021, the New Jersey-based company is taking healthcare analytics to an entirely new level. In a short time, it has established a strong track record of delivering significant strategic and operational value to its clients. With a finger on the pulse of technological advancement and a heart dedicated to empowering its clients, the forward-thinking company reflects the spirit of progress and infinite possibilities.

Neolytica AI is the outcome of QPharma’s strategic decision to invest in the future of healthcare. As an affiliate company of QPharma, which is the industry leader in cloud-based software and services for life sciences, Neolytica AI draws upon years of industry experience to achieve transformative results for its customers. Its sophisticated suite of products transforms complex healthcare data into actionable insights for delivering significant strategic and operational value to clients. The company’s unique approach that have long struggled with the challenge of effectively communicating with healthcare providers (HCPs). For long, fragmented data landscapes and a lack of targeted insights made it difficult to connect the right doctors with the latest medical information. Neolytica AI has transformed this scenario by leveraging the power of data science and artificial intelligence (AI) to revolutionise healthcare analytics and empower medical affairs, marketing, and sales teams with improved decision-making. Under the sterling leadership of Founder and President, Mr. Badal Shah, a seasoned professional with expertise in both pharmacy and business, Neolytica AI has been witnessing extraordinary success. Its data-driven solutions optimise pre-launch and post-launch strategies for ensuring effective medical communication and streamlining commercial and field force activities. Speaking about the company’s achievements, Mr. Badal says, “Neolytica AI is gradually revolutionising the biopharma industry and we are elated with the exceptional growth the company has achieved over the past year.” The young leader believes that his company’s advanced tools can help biopharma companies reduce costs and accelerate drug development, besides enhancing patient outcomes significantly.

INNOVATIVE PRODUCTS

Ti Expert®, the company’s flagship product, offers a comprehensive view of the healthcare domain to life sciences companies. It delivers in-depth data on Key Opinion Leaders (KOLs) and Community Opinion Leaders (COLs), including their areas of expertise, social media activity, and influence. This facilitates targeted outreach and engagement with the most relevant influencers, thus optimising the impact of medical communication efforts. Furthermore, Neolytica AI acknowledges the growing concern about opioid misuse. Its Ti Risk® solution addresses this critical issue by identifying prescribers and patients at potential risk of diversion. This empowers healthcare providers with the ability to implement targeted interventions and build a safer and healthier community.

EMPOWERING MEDICAL AFFAIRS TEAMS

Medical affairs departments play a critical role and serve as a crucial link between a biopharma company’s research and development (R&D) and commercial efforts. Considering its significance, Neolytica AI offers a comprehensive medical affairs solution that combines local and national-level analysis. This solution provides medical teams with the necessary support to cultivate strong relationships with key opinion leaders (KOLs). Additionally, it helps teams to identify High-Impact Experts by utilizing data-driven insights. It also helps develop targeted communication strategies by engaging both community leaders and clinically active healthcare professionals (HCPs) with robust peer networks.

ENHANCING MARKET ACCESS STRATEGIES

Neolytica AI’s market access solution empowers biopharma companies to identify key decision-makers within payer institutions, such as P&T and DURB members, along with their advisors and influencers. Additionally, it unveils the connections between key decision-makers, advisors, and top KOLs within the healthcare domain. It also develops “Remove extra space from data-driven communication strategies to effectively reach decision-makers by leveraging trusted KOL relationships. Neolytica AI’s commercial marketing solutions focus on maximising Return on Investment (ROI) by employing data-driven speaker program optimisation. This removes internal bias and ensures that the most impactful voices reach the most relevant audiences. The company’s competitive intelligence and sentiment analysis tools shed light on which KOLs competitors are engaging with, and how they perceive rival products in the sector.

DRIVEN BY VALUES

Neolytica AI prioritises two fundamental principles – accountability and dependability. For Neolytica AI, giving back to society is a way of life. Despite its success, the company remains grounded in its core values to serve its clients with unwavering dedication, and display care and concern for employees. It believes that giving back to society isn’t just a gesture but a commitment to making a meaningful difference in the world.

RACKING UP ACCOLADES

Neolytica AI was recognised as the most promising company by Silicon Magazine in 2022. Even so, the values-driven organisation doesn’t rest on its laurels, and aims to become the leading provider of healthcare analytics solutions in the world. Furthermore, the company’s commitment to continuous innovation drives it to actively integrate new AI tools into its platform, including chatbots that provide real-time access to information, and an enhanced Digital Opinion Leader (DOL) module. Additionally, the development of a Medical CRM is on the horizon, which will further solidify its position as a one-stop shop for all healthcare analytics needs.