India’s exports of Ayush and herbal products grew by 6.11 per cent in 2024–25 to $688.89 million, up from $649.2 million in the previous financial year, the government said on Sunday. The rise highlights increasing global demand for India’s traditional medicine and wellness products.
The Commerce Ministry said the growth has accelerated after the creation of the Ayush Export Promotion Council, known as AYUSHEXCIL, which has strengthened global outreach and export support. The council recently marked its fourth establishment anniversary in New Delhi.
Since its formation, AYUSHEXCIL has launched several initiatives to help exporters. These include capacity building, easing export procedures, ensuring regulatory compliance, and organising business-to-business meetings, international exhibitions, seminars, and outreach programmes in major overseas markets.
The ministry added that India’s traditional medicine systems, collectively called AYUSH, have received formal recognition in bilateral trade agreements. These include the India–Oman Comprehensive Economic Partnership Agreement and the India–New Zealand Free Trade Agreement, both of which contain specific provisions related to health services and traditional medicine.
AYUSHEXCIL has also been tasked with anchoring the Ayush Quality Mark programme to improve quality assurance and global acceptance of AYUSH products.
In the fifth year, the council plans to expand cooperation and strengthen India’s exports.
