Category: Brands

Life Insurance in its modern form came to India from England in the year 1818. Oriental Life Insurance Company started by Europeans was the first insurance company in India, based at Calcutta. All the insurance companies established during that period were brought up with the intention of looking after the needs of European community and Indian natives were not being insured by these companies. However, Indians too felt the strong need to get insurance and thus finally in Parliament of India passed the Life Insurance Corporation Act on the 19th of June 1956. In this way LIC was created with the motive of spreading life insurance much more widely and in particular to the rural areas with a view to reach all insurable persons in the country, providing them adequate financial cover at a reasonable cost.

Initially, LIC had a set up of 5 zonal offices, 33 divisional offices and 212 branch offices, apart from its corporate office. Since life insurance contracts are long term contracts and during the currency of the policy it requires a variety of services. Afterwards there was a need felt to enlarge the operational functioning of LIC. Thus a branch office in every district was built. Entire LIC was reorganized with numerous new branches coming in function and each branch was made an accounting unit. The reorganization proved to be a miracle for LIC. It may be seen that from about 200.00 crores of new business in 1957 the corporation crossed 1000.00

Today LIC operates with 2048 fully computerized branch offices, 109 divisional offices, 8 zonal offices, 992 satellite offices and the corporate office. LIC’s extensive and wide network of 109 divisional offices connects all the branches through a Metro Area Network.

LIC has partnered with some banks and service providers to offer on-line premium collection capacity in preferred cities. For the customer convenience, LIC’s all over now have added the premium payment facility. Metro cities like Mumbai, Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata, New Delhi, Pune etc. also have the facility of online Kiosks, IVRS and Info Centers. Apart from this for the ease of policy holders, LIC has launched its satellite sampark offices.

These offices are closer to the customers. Also, the digitalized records of the satellite offices facilitate service anywhere without hassle. LIC continues to be the dominant life insurer even in the liberalized scenario of Indian insurance and is moving fast on a novel expansion path crossing its own its own past records. LIC has issued over one crore policies during the current year. LIC has shown a growth rate of 16.67% over the corresponding period of the previous year.

LIC now is the chief insurance company in the world in requisites of number of customers. As a single biggest investor in the Indian market with key investments in the Government securities, it forms the spinal cord of Indian Economy. From then to now, LIC has set major benchmarks and has given an unparalleled performance in various aspects of life insurance business. LIC’s mission is to ensure and enhance the quality of life of people through financial security by providing products and services of aspired attributes with competitive returns, and by rendering resources for economic development.

From a lazy youngster to an oldaged grandfather, recliners are gaining fame amongst the modern Indian families. An idea of creating most relaxing recliners has today taken the shape of one of India’s largest recliner manufacturing company, the “Little Nap Designs Pvt. Ltd.”

The product range will not only add panache to your household furniture but is one solution for all your mild body pains. Along with the relief of putting your feet up, recliners have many add-on health benefits like improving blood circulation, relieving back pain, easeing muscle stress, etc.

ADDING COLOURS

Let’s think ahead of those boring black and brown hefty recliner chairs to sleek, vibrant and tasteful pieces of furniture, let’s think Little Nap. When the industry was pitching black and brown recliners to consumers all around the region, they came up with a wide colour palette of 300+ colours and that’s what they call as innovation. It is an on-going process at Little NAP and with the help of there Research and Development team they are able to be the trend-setter instead of a mere trend follower.

A majority of people deal with regular stiffness and pain. Sometimes while sitting for long hours, blood gets collected around the legs and the feet which prove to be a hindrance in the blood circulation further causing swelling in feet and clogging in veins. The additional length of the recliners comforts your legs and the appropriate height corrects the blood circulation in the body. Thus, having a recliner at home has travelled its way from being a luxury to a necessity.

Little Nap products are said to be the little heavenly moments that separate you from all the chaos and strains of life to give you pure tranquillity. They fill your senses with the ultimate calmness and contentment, taking you to an imaginary land of ultimate calmness. At Little Nap, they create the vehicles that take you to this fantasy land, the most comfortable way. The brand is walking steadily towards perfection standing strong on three pillars of Integrity, Passion for Excellence and Adaptability.

A PROMISE TO KEEP

To improve is to change; to be perfect is to change often. Following the simple yet effective value, the pool of talents persistently works on improving our quality by finding innovative ways to enhance lives and serve the globe with perfection.

The commitment is to combine maximum functionality with optimal quality which makes the brand distinctive from their competitors, and Little Nap highly strive for it. Keeping a regular quality check on the brand products, the officials ensure that customers get best-inclass quality recliners wrapped up in attractive designs. With their strategically placed factory in Delhi, they welcome the customers to come and see the passion through which they create the masterpieces known as recliners.

BEST CRAFTSMANSHIP

Little Nap’s work force consists of very best from the field of designing, engineering, marketing, and planning that have the potential to craft the best of the recliners. This team of young blood has the new and fresh outlook that leads them to innovative surprising possibilities in a lounger. As the passion of this hand-picked lot drives them to work hard, their unique approaches drive them to create great products.

India’s large and diverse population warrants an efficient healthcare infrastructure that should be accessible to all stratas of society. Good quality healthcare should not be a privilege of the elite only. Metro Group of Hospitals was set up in 1997 by Padma Vibhushan and Dr. B C Roy National Awardee Dr. Purshotam Lal (Chairman), with the vision and endeavors to bring the best possible healthcare to the masses of India. In order to achieve this, Metro Group of Hospitals has evolved as a committed group which provides advanced medical care at much affordable prices. Their focus has always been on the patients of the lower and middle sections of the society, patients who are rejected by the large corporate hospitals, and who cannot afford expensive medical care but definitely deserve empathy. They believe that medicine is a noble profession, and sick must not be rejected on monetary grounds.

Metro Group of Hospitals has an outstanding and recognized team of doctors led by Dr. Purshotam Lal in all specialties including Cardiology, Gastroenterology, Nephrology, Respiratory, Oncology, Orthopaedics & Joint replacement, Gastro and Bariatric Surgery, Neurology and Neurosurgery, etc. All their senior doctors are former deans, professors or directors of reputed institutes. It is a matter of great pride that they, at Metro, have created a facility and an atmosphere of team work and crossopinions with all related doctors, and these inputs and discussions shared between many scientific minds greatly benefit their patients. They continue to be a leader in the industry for the personal approach they take with every patient. In their endeavor to providing quality healthcare to the masses at affordable costs, their teams of doctors work really hard! Super specialists across multi-specialties adopt innovative techniques to ensure that patients are back to their normal routine life at the earliest.

Metro Group of Hospitals is equipped with the latest medical technology. To mention a few, under Cardiology, Rotablation (Diamond drilling), Intra-Vascular Ultrasound, Renal Denervation, Enhanced External Counter Pulsation, 500 Slice CT Coronary Angio, Aggredyne Guiding Platelet Therapy, Stem Cell Therapy; under Pulmonary & Sleep medicine, 16 bedded Respiratory Intensive Care Unit, Pulmonary Function Lab (Body Box)/Feno, Complex/Video Bronchoscopy, Endo Bronchial Ultrasound; under Gastroenterology, Gastro-esophageal reflux diseases; under GI and Metabolic surgery, Specialized Laparoscopic Gastric Surgeries, Bariatric (Weightloss) surgery; under Neurology and Neurosurgery, all types of Neuro Surgeries and Advanced Neurology Lab; under Oncology, Radiation Oncology, Image-Guided Radiation; under Orthopaedics and Joint Replacement, Joint Salvage Procedures, Joint Reconstruction, Primary and Revision Joint Replacement Surgeries, Complex Spinal Reconstruction Surgery; etc.

Today, India is proud for being ahead of other advanced countries in the field of interventional cardiology techniques and many other specialties. A lot of share goes to Dr. Purshotam Lal and Metro Group of Hospitals. It has been their continuous effort to stress on preventive cardiac care, and to remove the fear of screening procedures like angiography from the minds of people. The same vision goes for every branch of medicine available.

Dr. Purshotam Lal believes in high values, and his hospitals adopts the patients as relatives rather than customers with a philosophy “we treat… HE cures”. Right from spending time to guiding patients about the most effective course of action, they provide world-class healthcare services with empathy to the patients. Dr. Lal feels that his happiest moments are when a patient recovers. He sends them home, sincerely wishing for their wellness from the bottom of his heart. His heartiest wish is that they must remain well and do not require to come back to the hospital in future.

DATING BACK TO INITIAL DAYS

Morison Menon’s affiliation with Morison International was established in 1999. Morison International is a world-wide group of professional business advisors founded in the UK in 1989. Morison International has significantly expanded its international reach, following the merger of MI with another leading association, KS International (KSi), to form Morison KSi.

Morison Menon started as a firm in the year 1994 in Dubai and over the years established itself not only as leading audit and accounting firm but established firm footprint in the areas of Business, Financial and Management Consulting. Morison Menon has on its roll more than 300 professionals from different nationalities in the UAE and a total of over 400 staff in the GCC and India.

EXPANDING HORIZON

Morison Menon is an Independent Member of Morison KSi, a global association of independent accountants, auditors, tax advisers, business consultants and lawyers established to meet the comprehensive needs of clients. Headquartered in Dubai, Morison Menon has offices in Abu Dhabi, Sharjah, Ras Al Khaimah, Jebel Ali Free zone, Dubai Airport Free zone, KIZAD and Hamriyah Free zone within the UAE. They also have overseas operations in India, Qatar and Oman. With a team of over 400 professionals across the region, they offer holistic solutions in multiple domains to help their clients create Better Businesses – Globally.

As a good corporate citizen, Morison Menon has always strived hard to conduct its business in a manner that is fair and conforms to the highest ethical standards. Morison Menon’s reputation for undisputable integrity is one of the most valuable assets in its relationship with clients, partners, other interested parties and its own people.

Morison Menon offers a wide range of services from Audit and Assurance Incorporation and Corporate Services, Financial and Business Advisory, Corporate Finance, Human Resource Consulting, Property, IT and Web Consulting. The firm’s list of more than 1,000 clients in the UAE includes leading names in sectors such as financial, insurance, retail, healthcare, leisure and others, besides government institutions. To be nearer to its clients to provide quicker service, Morison Menon has established its offices in Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah and in the free zones of the UAE.

SERVING IT RIGHT

Morison Menon’s services have been organized to provide clients with a wide range of professional services, which add value to the client and compliments initiatives of its client. The services are provided through a dedicated team of professionals with varied industry experience and backgrounds. The solutions are customized with the objective of providing maximum value to the client from the engagement.

ON THE DEVELOPMENT SPREE

Morison Menon’s Abu Dhabi branch has moved to a spacious state-of-the-art office in the month of September 2015. The Jebel Ali branch of Morison Menon has moved to a larger office space in Jafza One.

PROMOTING GROWTH

Morison Menon believes that it has the responsibility to act as a good corporate citizen. Morison Menon is fully committed to complying with local laws and regulations, demonstrating ethical business standards, mitigating risks to the environment, or exploring opportunity to engage with the community.

LENDING A CARING HAND

Morison Menon embraces ISO 26000 Social Responsibility Standards. Morison Menon Chartered Accountants, Morison (UAE) Consulting and Morison Menon Corporate Services implement international social responsibility standards. After an intensive evaluation by QSZ, the international inspection company, which conducted site visits, staff interviews and record reviews, Morison Menon was found successful at complying with all measures of the ISO 26000 sustainability and social responsibility standards for the second consecutive year.

BUILDING A LEGACY

Formed in 2001, Mulk Holdings is a global business powerhouse with diversified interests in various industries including Building materials and construction, plastics, renewable energy projects, healthcare, real estate, commodities and Sports management. It is a billion-dollar enterprise with core businesses growing at a staggering rate of 31% as of end 2015. The company has grown organically by acquiring prestigious projects in Renewable Energy –Africa and India, building contracts in Saudi Arabia, Africa; and the prestigious Ajman Sports City Project. With an eye on the future, the company has made strategic investments in new tech sectors like aeronautics and Nano technology. Rightfully over the years, the company has cemented its position as a lead investor in the field of research and manufacturing The company has active branches / group companies spread across the regions of USA, Europe, Middle East, Africa, India, Malaysia, China and Sri Lanka.

UAE based Mulk Holdings is the world’s biggest manufacturer of aluminium composite panels found on skyscrapers worldwide. The flagship brand of the group is Alubond USA, an aluminum composite cladding product developed in USA. Awarded as one of the world’s 100 greatest brands, Alubond USA is the largest Aluminum Composite Panel Brand in the world, with an installed manufacturing capacity of 25 Million Square and installations in more than 90 countries around the world. It is an unrivalled market leader in MENA with more than 80% market share and installations like Burj Khalifa, Address Hotel, Dubai International Airport, Dubai Metro to name a few. Mulk Holdings also runs the largest plastics recycling operations in the UAE, as part of its plastics division, headed by group vice chairman, Adnan Ul Mulk.

CHANNELIZING GROWTH

Apart from Alubond, Mulk Holdings have also made a significant contribution in the field of Renewable energy. The company is a pioneer in the use of light weight aluminum composites for parabolic solar trough systems, thus, significantly lowering the operational and maintenance costs. Other ventures of Mulk Holdings include power generation using both Fuel oil and Gas, Metal plast – the plastic industries division, Mulk commodities and Mulk Real estate – the property development division.

The rise of Mulk holdings as a leader in the construction industry is a result of the sheer dedication and vision of its Founder and Chairman, Nawab Shaji Ul Mulk. Recognized for his sharp business acumen and team leadership skills, he has built a thriving presence for the company in more than 50 countries with a workforce of 7500 members worldwide.

NOTABLE NAWAB

Shaji Ul Mulk has been instrumental in the rise of UAE as a key global construction hub through his contribution towards building materials manufacturing and contracting investments in the country. Mulk Holdings, under him, is widely recognized as an opinion leader on building safety. In 2016, Shaji Ul Mulk has played a key role in working on the new UAE defense code for Fire and life safety. Mulk Holdings has shown the way forward by introducing panels with the highest fire resistance, to UAE; &deciding to stop all flammable panels production in the Alubond USA factory.

The rapid growth of Mulk Holdings has brought the firm and its committed founder, Shaji Ul Mulk, several honours like MRM Business Excellence award in 2009, Sharjah Economic Excellence Award in 2011 for ‘Largest manufacturer in large scale industry’ firms, ‘Ajman’s Best Exporter Award’ from the Crown Prince of Ajman and many more. Mulk Holdings, the active CSR wing of the group is responsible for game changing social initiatives in UAE and India.

Starting out from 1982, Shaji Ul Mulk has an extensive experience of 32 years in the business landscape of UAE, as an entrepreneur. Nawab Shaji Ul Mulk hails from an Aristocratic Family of Nawabs of Kurnool and is a top ranking business graduate excelling in academics since an early age having won The President’s Scholarship for topping the entire Indian State of Andhra Pradesh in his High School Exams and also a Gold Medalist in his Bachelor’s Degree with a 100% score in Cost Accounting and Statistics.

A home can’t be built with four walls only. It is made up of million little things and trillion big dreams. It is not just bricks and cements but smiles and tears too. Constructing a house might be easy but building a home requires efforts and compassion. The people living in the house define its existence and their character is reflected through every point of the place.

My Home Group is dedicatedly constructing strong and beautiful homes in Andhra Pradesh for years. The group’s dedication and firm commitment towards its customers is the reason it is hiking the success mountain steadily.

BUILDING GRANDEUR

The entry of My Home Group in the market was marked by its wing My Home Constructions Pvt. Ltd. This real estate company is one of the best in Hyderabad and has paved the path for the superb progress which My Home Group has seen in about four decades.

My Home Constructions’ tremendous skills and futuristic vision was visible from its flagship project ‘My Home JM Apartments’ and it helped the company to gain popularity in just no time. In less than 40 years My Home Constructions have built as many as 14 residential and commercial projects with a total built up area of 7.15 million square feet and have won hundreds of hearts with the quality of its projects. The company’s projects are the epitome of aestheticism and class, and are well-known for timely completion with unmatched strength and unparalleled designs.

After the immense success of its real estate properties, My Home Group stepped into the production of the most important component of construction business- Cement. In a joint venture with CRH Plc, Ireland, the international leader in building materials, My Home Group set up ‘My Home Industries Limited’ which produces Maha Cement.

My Home Industries Limited is currently one of the most successful and fastest growing cement manufacturing companies in India. In a very little time it has acquired an annual production capacity of 5 million tonnes and has achieved phenomenal success in the whole of south India as well as Maharashtra, Orissa, Bihar, Jharkhand, Chattisgarh, and West Bengal. It has made a distinct name for itself and has earned a reputation for quality, reliability, and energy efficiency while producing the finest quality of cement which is marketed through a vast network of 2600 dealers.

FOR A WHOLESOME SOCIETY

MHG’s leader Dr. Jupally reckons that education is the most powerful weapon that can assure victory in any challenge which the life offers. Thus, with the belief that quality education is the right of every child, he incepted My Home Educational Society, which started the Little Scholar School in Hyderabad in 1991. The school now has a branch in Mallacheruvu also. The institution is an English medium co-education school catering to students from Nursery to Class X. Little Scholar School is affiliated to the Central Board of Secondary Education (CBSE, New Delhi). Knowing the potential that the future generation holds, MHG nurtures them with the knowledge which not only makes them analytical but also empowers their principles and moral values.

The group has also been contributing to the evergrowing power sector of the country since the year 2000 when it acquired naphtha based CGCT plant which is now run by My Home Power Ltd. The company then went ahead to start My Home Power Consultancy Services Ltd. in 2005. The consultancy firm is one amongst the most trusted firms across India and has an eminent portfolio of clients like Visaka Industries Ltd., Ramky Pharma city Ltd., Orissa Sponge Iron Ltd., Aurobindo Pharma, and Amreli Power Projects Pvt. Ltd. It also boasts of a few overseas projects like large scale consultancy assignments in Syria, Saudi Arabia, and Bangladesh in partnership with M/s Finnacle Capital Advisors Private Limited.

TO THE TEE

The Indian sub-continent has not very often come across entrepreneurs who have not only built their brand but also shaped the entire industry into a new area of operation. Similar is the case with Mr. Ajay Singhal, the man behind Om Group of Companies.

Om Group today has successfully grown from a logistics solution provider to a diverse business conglomerate with a wide range of beneficences. Om Logistics Ltd. started off its business back in the 1990s offering both logistics and supply chain management services to its clients. It is a name synonymous with state-ofthe-art warehouses, exhaustive product service portfolio, high level of quality and global standards, and prestigious clientele which includes names like Amway, Honda, LG, Ranbaxy, General Motors etc.

Ensuring customer satisfaction across a huge range of activities like distribution, inventory management, warehousing, air cargo, Om logistics is a perfect example of planning and execution with utmost cost competitiveness. The company is dedicated to serving over 1500+
destinations with comprehensive logistics solutions and world-class connectivity. It is rightly termed as the leading Indian multi-modal logistics company which tender single-window logistics experience by integrating services across the supply chain from transportation to warehousing.

ROAD TO BEST IN CLASS

Om runs all its businesses on the strong pillars of employing the most dynamic professionals, working with the latest technology, round the clock customer service, online tracking system. Timeliness redefines the excellence across every aspect of business at Om Logistics.

Raising India at par with the set global standards, Om Logistics has today pioneered 3PL, with a specific focus on inbound cargo for OEM, with permutations and combinations of Just in Time and Direct Online deliveries and is proud to be a leading manager in the efficient handling of Surface, Sea, Express, Train and Air Cargo services.

THE NEXT FRONTIER

With the commitment of rendering quality services beside safety, security, flexibility and innovation, recently, Om Logistics has diversified to all crucial sectors of Indian economy such as Auto, Telecom, Consumer Goods, FMCG, Garments etc. which caters to the complete supply chain, beginning from sourcing of raw materials to delivering it to the end user. The company also undertakes information management, professionally managing critical documents/information in all forms.

Industry specialized group companies like OM Telecom Logistics Pvt. Ltd, OM Trax Packaging Solutions Ltd., OMX Info Management Ltd., OM Infra Construction Ltd., OM Trans Logistics Ltd. are slowly emerging out to be the best in class service providers across distinct industries.

Having a significant number of awards and recognitions under its name, Om Logistics is bridging the gap between the customers and the manufacturers by providing multiple opportunities under perfect conditions.

Patel Roadways works on both technological space and providing last-minute connectivity to handle e-Commerce cargo. This is where the company has been able to attract the e-Commerce giant Amazon in its fold. It has tied up with Amazon for fast-track delivery of its products to its customers across the country.

TREMENDOUS TRANSITION

The emphasis of the company has changed from a traditional trucking business from one place to another, to mostly Door-to-Door Pick-Ups & Deliveries, through its vast network on the ground and the strength of air cargo space through its On-Board Courier Division.

With better airport space with better infrastructure and facilities, there has been tremendous improvement in the movement of cargo goods. As 75% of its revenue comes from air cargo businesses, Patel Logistics has exclusive bookings from airlines such as IndiGo, Jet Airways and SpiceJet to ship various products.

Another product/division added to its bouquet of services is Warehousing with plans to convert them into Stateof-the-Art Distribution Centres.

Because of its recent new business products & services and the commencement of e-Commerce business, the valuation of the company has risen over par and its share price has risen 15 times within a span of a year.

GROWTH TRAJECTORY

From a one man-one truck company to 10,000-people conglomerate with 800 offices in 53 years, the journey of Patel Integrated Logistics sums up the growth trajectory of organised logistics sector in India through the ups and downs. Incorporated in 1959, this journey started with founder Asgar Patel himself driving his truck with the first consignment for Glaxo, which stemmed from a vision to transport someone’s precious goods to their destination safely.

The productivity and GDP was 3.77% in the financial year 19611962. In 2011, it was 6.7%. In 2014, it stood at 5.63%. The turnover was Rs. 10 crore in the ’60s, which grew to 150 crore in 2011, and today it is Rs. 200 crore. The company captured 60% of the market in the ’60s & ’70s. Today, among the national carriers, Patel Roadways has a market Share of 75%.

House of Patels has grown to such dimensions that it is currently the most reliable and trusted brand in India, almost a synonym for cargo transportation in India. This is the result of an astute management thinking, coupled with performance.

PERFECT BRAND SYMBOL

Safety and surety of consignments is the motto of the group, which has been captured in a most simple yet unique way through the logo – Kangaroo with its joey. It symbolises the Trust and Dependability. Besides this, a kangaroo always moves forward and never backwards – a reminder that the key to success is moving ahead despite the roadblocks.

TRACK RECORD

The unique brand identity has been ably supported by the track record of the company, making it a trustworthy name for carrying goods. With a network spanning 800 stations countrywide, investment in IT, state-of-the-art technology and an Advanced Tracking System coupled with containerization of its entire fleet, Patel Roadways handles around 5 lakh tonnes of cargo worth Rs. 120 billion annually and till today boasts of a distinctive edge over competitors.

EMOTIONAL QUOTIENT

As the name itself sounds like the next-door dependable friend, the company has taken care of the humane aspects as well, instilling a strong belongingness among the employees and labourers. The attrition level has been nil all these years, and second- and third-generation workers are now with the company. This emotional quotient has made it so close to the hearts of not just the employees but also the customers.

EXHIBITING REALTY

Over the last decade, the Prestige Group has firmly established itself as one of the leading and most successful developers of real estate in India by imprinting its indelible mark across all asset classes. Founded in 1986, the group’s turnover is today in excess of Rs. 3518 Cr (for FY 15). A leap that has been inspired by CMD Irfan Razack and marshaled by his brothers Rezwan Razack and Noaman Razack. Having completed more than 195 projects covering over 67 million sft, currently the company has 65 ongoing projects covering 70.45 million sft and 36 upcoming projects aggregating to 48 million sft of worldclass real estate space across asset classes. In October 2010, the Prestige Group also successfully entered the Capital Market with an Initial Public Offering of Rs 1200cr.

The company has diversified over time into a number of related / non-related services, each of them spearheaded by individuals with adroit capacity. Services are as varied as the interior designing done by Morph Design Company (MDC) and the redefinition of elegance and suave in men’s formal dressing by Prestige Fashions (P) Ltd. They are also the only developers in South India to boast of such a widely diverse portfolio covering the residential, commercial, retail, leisure and hospitality segments.

DEVELOPMENT ACROSS MASSES

Now with over 150 landmark developments across the city, the company has extended its expertise to major cities across South India including Chennai, Hyderabad, Kochi, Mysore, Mangalore and Goa. Giving each city an unparalleled experience with landmark malls on the lines of ‘The Forum’, large townships, tech parks, hotels, luxury villas, and SEZs. The company already has several successful completed and ongoing projects in Chennai to its credit, spanning the commercial and retail segments. Prestige Cyber Towers, Prestige Polygon and Prestige Palladium are three completed commercial developments, which have received an overwhelming response. The Forum Vijaya Mall, Chennai’s largest mall was unveiled in 2013. The Prestige Group launched Chennai’s first township project – a Rs. 1,000 crore development in partnership with the Rattha Group in 2012. They also launched Prestige Silver Springs – the first-of-its-kind luxury villas in the city in 2013.

UNCOVERING ENDLESS INSPIRATION

The Prestige Group today has become a name that is synonymous with innovation. The company has pioneered many landmark developments and introduced many firsts to South India:

Prestige Acropolis: A tribute to classical Greek architecture, one of the first Premium residential developments in Bangalore

Prestige Ozone: One of the first gated communities in Bangalore

The Forum mall: Pioneered the retail revolution in Bangalore. Globallyrecognised and probably the first successful retail mall in the country which created new benchmarks in modern day retailing.

Forum Value Mall: South India’s first real outlet mall featuring international and national brands

The Collection, UB City: South India’s first luxury mall (Partnered initiative with Vijay Mallya – UB Group)

Prestige Golfshire: South India’s first golf villa development set against the picturesque Nandi Hills. Spread across 275 acres, the property comes complete with ultra-luxurious mansions, a club house – Falcon Greens, a luxury spa – Quan, a private lake and an 18 hole, championship-sized golf course.

Traditionally, Protinex has enjoyed the trust of several generations of doctors, and has been the highest prescribed brand in the category. The journey of Protinex started with medical giants like Dumex (1957), Pfizer (1972), and Wockhardt (2006). In 2012, the brand turned a new leaf in its history after being acquired by French Food & Beverage Major, Danone.

PROTEIN DEFICIENCY IN INDIAN DIETS

Indian diets are known to be carbohydrate rich and hence are often unbalanced from a nutritional standpoint. Several researches have indicated acute protein deficiency in Indian diets. Majority of Indians assume that home cooked food meets all our daily nutrition requirements, which is a myth. Researches have shown that as high as 80% Indian adults may have a diet deficient in proteins. Scientifically formulated Protinex contains 50% extra protein as compared to leading health drinks and thus helps fulfil this critical nutritional gap.

Protinex offers an extensive range with unique tailored variants, for consumers of different age groups and people with different physiological conditions.

TRUE SYNERGY OF A MEDICAL & CONSUMER JOURNEY

With a holistic offering for every member of the family, covering various stages of life, the brand has built a credible medical heritage amongst doctors with Junior Protinex, Mama Protinex & Diabetes Protinex. When acquired by Danone, Protinex had a rich medical heritage, demand being driven primarily by medical and physiological conditions. However since 2014, the brand has been at the vanguard of creating mass consumer awareness around importance of healthy nutrition. Today, in addition to pioneering new ideas in the field of nutritional sciences, the brand also engages with larger audiences through sharply targeted consumer marketing. This Consumer Marketing Strategy has received excellent response from the market as witnessed through the massive upsurge in business for the brand. In addition to the marketing strategy, the brand has also been making significant progress in coming up with new offerings to sensorially delight consumers.

…AND THE SUCCESS CONTINUES

In a short span of 18 months, Protinex has transformed from being just a prescribed product to a movement which valorizes the cause of healthy nutrition in a country like India with poor nutritional status. Through its unique counseling programs, digital outreach programs and unique product portfolio, today Protinex is helping millions across India lead fuller and healthier lives. Business success and laurels for the team happen to be only a few of the drivers for the brand.

THE MISSION AHEAD

Brand Protinex truly embodies Group Danone’s mission, “Bringing Health through Food to as many people as possible”. In line with this global ambition, the brand is gearing up to get into more meaningful segments for the Indian consumer.

With a big nutritional skew to battle, brand Protinex will have many challenges and opportunities to play bigger roles in consumers’ lives and enabling them to live fuller and healthier lives.

With Danone’s global expertise in the field of Foods, Beverages and nutritional sciences, Protinex will be a brand to watch out for in the innovation space – not only with regards to new product ranges, but also services related to food sciences and creating better consumer awareness.