Category: Brands

The active age group being the target of obesity and other heart-related issues was the major concern for the company, which emerged as a ray of hope to reduce the prevalence of obesity in the coming years due to high consumption of oil in daily cooking.

INNOVATIVE PRODUCTS FOR YOUR WELL-BEING

Conforming to the health standards, Ray Health Products ensures proper production, processing and packing of their products. They have launched Cooking Spray in the Indian market which naturally helps one reduce their cooking oil consumption by 10 times for daily meal cooking. The oil comes in a spray can which is vacuum packed and free of propellants and gases. It’s a clean aerosol technology.

Their other flagship product includes RAY NO SUGAR, which is a 99.99% pure stevia extract. Stevia is a natural sweetener which does not increase one’s glycemic index. Stevia leaves, when consumed in their true form provide the best experience in terms of taste and health benefits as technically they have zero calories and do not increase your blood sugar levels. RAY NO SUGAR comes in liquid form in a one hand snap and squeeze sachet technology which is mess free to use and easy for travel as well. Ray NO SUGAR Bites are Stevia based 100% NO SUGAR INDIAN SWEETS launched by the company which helps satiate the sugar cravings of diabetics and calorie conscious people without letting them compromise on taste.

With Ray Health Products, consumers do not only get the best consumable products but also receive high-quality personal care and hygiene items, including breath fresheners to be used on-the-go. The company adheres to innovative ways of packaging its products. The producers and manufacturers have to assure the use of safe technology to yield safer products. Whether it is the cooking oil spray or the taste of sugar in its sugar-free item, the concept of bag-on-valve technology is used. Bag-on-valve is a modern packaging technology that ensures the products remain out of the reach of light and air; this preservation technique keeps food items and personal care items naturally fresh to be used by consumers, besides eliminating the need for adding preservatives. For example, Ray Honey, an organic brand of unprocessed honey is packaged in a one-hand opening sachet, which the users can just fold and squeeze to consume. Similarly, for Ray NoSugar Bites, Borosilicate bottles are utilized. These are thermal resistant, leak-proof, and very easy to carry. What makes them even more worthy of being used is their ability to be re-used and be an eco-friendly option. The non-exposure of the packaged items coming from Ray Health Products is what guarantees 100% health-efficiency of the food and personal care items that it makes accessible to all sections of the society at an inexpensive rate.

The brand’s trustworthiness has yielded successful results with its products being placed and presented in national as well as local chains. These are also found on reputed online platforms along with all leading national stores around.

In an era where brands get blamed for encouraging an unhealthy lifestyle for their own benefits, getting recognized as a healthy food ingredients provider is nodoubt an extraordinary achievement.

Committed towards maintaining the highest standards of quality and efficiency in all their activities, Saltee Group has believed in the pursuit of excellence acquired through constant improvement and learning since the beginning.

PURSUIT OF EXCELLENCE

A key reason for the group’s success is its competent team, full of skilled people who are always ready to give something extra while trying to achieve excellence: a spark, a defining principle, or a vivacious business environment. The group has continuously contributed to the society through its associations with various social and philanthropic organizations. While continuing with their unending streaks of multiple successes in various spheres, they have always complied with environmental and legal aspects. For them, every garland of accomplishments is made of assorted beads in terms of driving for excellence, having concern for customers, doing business with value & virtues, contributing & learning simultaneously, creating value for all and handholding associates.

NURTURING DREAMS

Saltee Group was established by the visionary and first generation entrepreneur Mr. Surya Prakash Bagla at a very young age. As he belonged to a traditional Marwari and noble business family from the city of Kolkata, business acumen ran in his blood and he had a strong desire to do good in life for himself and create prosperity for others.

He had a vision of setting up a family real estate venture which would specifically cater to the needs of society and thus assist in making a tangible difference. The same vision is shared by his son Mr. Varun Bagla, the director of the company, who has pursued his specialisation in property and excelled at that.

After taking over the mantle, their combined effort has established a new SALTEE, the brand equity of which has been continuously growing, so much so that it has become a name to be reckoned with at the national & international level.

CONSOLIDATING GREAT FORCES OF THOUGHT

It’s a universal truth that whenever two great forces of thought converge in a human mind, miracles take place. Therefore, Saltee Group has brought together the twin forces of Real Estate and Hospitality, and has been dedicatedly working towards transforming the horizon of Kolkata by building innovative and powerful structures in the housing and hospitality sectors.

The group has always worked with honesty and an ethical attitude by the virtue of which it has reached great heights through many projects in Salt Lake and North Kolkata. One such project is Haveli” which is the only ethnic pure vegetarian multi-cuisine restaurant located in the heart of Salt Lake City. Also creating a robust brand in the hospitality sector in Eastern India, the group has been working on a new venture of 5-star facility hotel project in Salt Lake. The group has also given a new meaning to the word “chilling” and has set up a world class ‘Ice Lounge’ near Swabhumi, Kolkata.

Saltee Group boasts of a highly impressive diversified portfolio comprising of residential, commercial, and specialised properties at prime locations in and around the state of West Bengal and through its expertise in development is able to create a unique identity for each of its clients.

TOPS products are present in diversified categories like Pickles, Jams, Tomato Ketchup, Cornflakes, Choco-Flakes, Instant Mixes, Custards & Jellies, Culinary Sauces, Vermicelli, Cooking Pastes, just to name a few. All these products under the umbrella brand “TOPS” are available in varied sizes so as to address the needs of every type of customer, be it household or institutional.

Today, the brand enjoys a prominent national footprint T in all business verticals, be it – General Trade, Modern Trade, HORECA or Institutions.

HEALTHY & CONVENIENT PRODUCTS

The USP of the brand lies in its products, which are an extension of its values and beliefs. TOPS products stand out for their authentic traditional Indian taste.

As a brand, TOPS target consumers are people who are increasingly healthconscious and brand savvy. For a brand like TOPS, imparting a sensorial experience around the brand to the end consumer is of paramount importance which is one of the reasons why the brand is regularly seen participating in various Trade exhibitions.

Going forward, the company is betting big on “Convenience Foods” segment that comes in innovative packaging and make for easy consumption. The Indian market is becoming more dynamic with every passing day and with the rising disposable income of millennials, the opportunity is ripe for TOPS to weave a success story out of it. The future definitely looks promising and we, at TOPS, are buoyant about it.

The TTK Group was founded in 1928 as an indenting agency by Mr. T.T. Krishnamachari. Today, the group has 30+ product categories with 7 group companies and a turnover that exceeds INR 30 billion. TTK Prestige is the flagship company of the group, and its products reach every continent of the world. The company retails through its vast network of dealership throughout India. It also has a series of exclusive brand retail showrooms called Prestige Smart Kitchens across the country.

PART OF EVERY INDIAN HOME

TTK Prestige also has kitchen hobs, chimneys, vacuum cleaners, and steam mops under its umbrella. It keeps adding unique products to its impressive portfolio to cater to the demands of the millennial home makers. Prestige Exclusive — a division of TTK Prestige, is an exclusive retailer of prestige products. Prestige Exclusive showrooms are stores where every prestige product is available 365 days a year for the customers to see and evaluate. A personalized sales team also helps customers understand the choices available and suggest appropriate solutions, including the latest brand options, exchange options for upgrades, payment options, discounts, and smart freebies.

THE PRESTIGE PROMISE

Every Prestige product comes with the promise of durability, safety, innovation, and trustworthiness, which make these products the first choice of millions of homes. Moreover, each Prestige product comes with a limited period warranty and an assured after-sales service and customer support. TTK Prestige also provides a dedicated call centre supported by authorized service centres throughout India.

Prestige products are carefully designed to meet international standards. Operating with 5 state-ofthe-art manufacturing plants at Hosur, Coimbatore, Karjan, Roorkee, and Khardi, Prestige has 2 dedicated R&D centres and a data centre with SAP ERP System. It also has a widespread and strong distribution network with 545+ Prestige Exclusive stores in 305 cities. Backed by 24 regional service centres, and 350+ authorized service centres, the Prestige promise of quality and service is unrivalled. Prestige customer outreach is also supported by the brand’s innovative marketing taglines such as “Jo family se kare pyaar, woh prestige se kaise kare inkaar”.

MANY ACCOLADES IN ITS KITTY

Prestige was the proud recipient of the Star SME (2010-2011), TPM Excellence Award from Japan (2015), Manufacturin Excellence Award, CEXLA Best After Sales Service Award (2017), CII Design Excellence Award for Clip On Pressure Cooker (2015), International Design Excellence Award for Hobtop (2016), IPSA-International Product and Service Award (2016), Retail Excellence Award (2017), CNN India’s Most Admired Brands and Leaders (2017), and Times Ascent ‘Dream Companies to work for (2017)’ are just a few in a long list of achievements of the brand TTK Prestige.

Prestige has been an icon for many generations. It has been an indispensable part of our homes for generations, and with its consonance with the changing times, it will surely play an essential part in the lives of our future generations too.

Offering a motley of tongue-tickling flavors in one plate, Indian cuisine is possibly the most exciting and intimidating one. Its elaborate flavors surely reach the heart directly from the tastebuds. And what makes this cuisine stand out from the world’s variable food offerings is the ample use of various spices. In fact, what make Indian food truly Indian are the munificent signature spices which are an integral part of its making. They are the soul of every dish, accentuating not just the flavor but its aroma too and also carry certain health benefits.

Indian market is full of various brands offering a wide range of spices, but there is one name that stands out in the crowd because of its unmatched quality and authentic tastes. Aachi Masala is surely the gerent of the spice industry. It offers the most genuine quality of spices and is the first choice of every household. Aachi Masala has the power to make one feel the mouthwatering tang of the spices as soon as one opens the packet. The aesthetic aroma of Aachi Masala can take anyone away to a different universe.

Aachi- a fond reference to Grand Mother in Chettinad Tamil, does full justice to its name as it packs the taste of a mother’s hand in every packet. As no one cooks better than a mother, similarly no spice can fill the food with life as Aachi Masala does.

THE TANG OF PERFECTION

The force behind the immense success of Aachi Masala is a vibrant team which ensures that every packet is filled with the essence of centuries old legacy of the Indian spices. Each member of the team has a deep scientific knowledge and years of experience in working with the spices. Experienced Food Technologists are involved in new product development as well as in product improvement.

Aachi has its very own research and development department which dedicatedly observes the market demand patterns to develop and produce new variants of flavors and packaging ensuring maximum sales. It adopts the best manufacturing practices adhering to stringent hygiene practices. Pest-proof production facilities at all the factories are installed to control the birth of potent micro-organisms and tracking of the entire farm-to-plate process is done through traceability coding.

For the manufacturing of the seemingly magical powders high quality raw materials are sourced from all over the country- Chillies from Guntur, Turmeric from Erode, Coriander from Madya Pradesh and Rajasthan, Pepper and Cardamom from Munnar, Cumin and Mustard from Madhya Pradesh, Green Cardamom from Kerala and so on. These raw materials are then quality-checked under severe hygiene parameters and then processed to create the packets filled with most delightful and genuine spices.

CONDUCING AN ALTRUISTIC MILIEU

The secret ingredient behind this platter of success of the brand is their motto of serving “Quality Everywhere and in Everything” to its customers. The brand has a much focused customer-centric approach and they are dynamically indulged in producing best-quality products catering to all segments of the society at affordable prices. Each and every packet of Aachi Masala is a promise of excellent quality, strong resources, standardization & upgrading of products as per international standards, and excellent brand recall. The brand does constant market surveys to analyze the customer needs and preferences and keeps on innovating more appealing tastes and quality of its products.

It also incessantly works to increase the intrinsic value for all stakeholders with the highest Corporate Governance Standards. Aachi is also dedicated towards the environment & society. It takes several measures to keep the entire ecosystem hale and hearty. Aachi has provided employment to several hundreds of women and a significant number of physically challenged people.

Al Rawabi Dairy produces a wide range of dairy products- from fresh milk to yoghurts, Laban, functional healthy products and fresh juices. They sell their products across the UAE, Oman and Qatar.

The brand was founded in 1989 in Dubai, UAE. Since then they have been producing fresh milk, juice and other dairy products at their farm in Al Khawaneej. The brand has grown to become a staple part of the average diet within the UAE homes, consistently maintaining a third of the local market share.

The farm began production with just 500 Holstein and Friesian cattle – breed of German cows. Today, they have more than 10, 000 cows and are still counting! As well as providing for the home country, they also export the products within the GCC to Oman and Qatar. They distribute their products to over 9k outlets.

At Al Rawabi, they treat their cows as their source of pride and joy. They have resident veterinary doctors to keep the cattle healthy and maintain a comprehensive vaccination program that ensures a disease-free herd. The high quality air conditioning system protects the cows from the stifling summer heat.

The milking operation at the farm highly produces approximately 250k litres of milk a day. The cows at the farm are milked 3 times a day and the milk is immediately chilled to maintain its freshness, before being transported to the factory where it is homogenized and pasteurized retaining its proteins and other nutrients.

EXPERIMENTING WITH INNOVATION

Innovation has always been at the heart of what they do. Al Rawabi was the first dairy producer in the UAE to pack fresh milk in plastic bottles and in 1994; they were the first company to introduce 100% natural and fresh orange juice. This range has grown over the years and they now have over 14 flavors in the market.

From then, they have eyed the opportunity to introduce large sizes for families and introduced 2L, 3L and gallon sizes to the market. The brand continues to innovate, most recently with functional products and the likes of Nutreeboost and Omega 3 Milk. The future will see many more products incorporating new tastes and enriching the products with essential vitamins and nutrients. Al Rawabi firmly believes in having cemented themselves as ‘The Nation’s Favorite.’

VARIETY OF PRODUCTS RANGE FROM

Regular Milk

Al Rawabi Milk is known for its straight from the farm taste that has secured its position as Dubai’s favorite brand. Freshness and purity is integral to each product in the milk range. The range contains no preservatives or additives and the strategic location of their farms in Dubai ensures fresh delivery in every bottle.

Functional Milk

In support of UAE government initiatives to stamp out nutritional deficiencies, Al Rawabi is committed to providing consumers with functional milk products that offer real value added health benefits. Not only does Al Rawabi Super Milk and Omega 3 contain the good-for-you calcium the consumer expects, but also a bunch of extra vitamins that help adults and children to reach their daily targets of vital nutrients. So read on and discover what benefits lay in drinking the functional milk products every day.

Juices

Al Rawabi has more than 20 years expertise in sourcing the best fruits to create a delicious range of juices with a great choice of flavors for the whole family to enjoy at any occasion.

Yoghurts/Laban

Al Rawabi provides the highest quality yoghurts from fresh plain yoghurts made from 100% pure cow’s milk to fruit flavored yoghurt with real fruit pieces that are good for all in the family.

It is also one of the greatest players in the secondary sector. The company has completed around four decades and the result is 8 running plants which serve 17 states in India. The Amba group has also set up integrated steel plants in Goa and Chandrapur, where they manufacture steel right from processing Iron Ore to Sponge Iron, billets and finally finished steel products. These plants have proved to be a milestone for Amba Shakti. Apart from enhancing the product range, the company produces TMT (Thermo Mechanically Treated) bars which have the salient features to resist structural damage from earthquakes, heat and rusting.

Amba group has taken great initiatives in terms of Corporate Social Responsibility. They have installed sophisticated anti-pollution equipment to minimize pollution while manufacturing. They also have set Captive Power generation plants wherever possible to save on electricity and supply surplus power to National Grid. Corporate social responsibility is no longer defined by how much money a company contributes to charity, but by its overall involvement in activities that improve the quality of people’s lives. Corporate Responsibility has come up as a significant subject matter in the international business community and is progressively becoming a mainstream activity. There is mounting recognition of the momentous effect the activities of the private sector have on the workforce, clientele, the society, the environment, competitors, business associates, investors, shareholders, governments and others groups. It is also becoming progressively clear that organizations can contribute to their individual wealth and to overall community wealth by taking into account the effect they have on the entire globe when making decisions. All the spheres of CSR activities are well planned and then executed, either solely or in collaboration with various NGOs. Through these soulful endeavours Amba Group has extended its contribution in the education sector and health care sector, simultaneously creating employment opportunities for the deserving ones and upgrading the lives of the underprivileged largely in turn.

Not only socially, Amba Group has taken valuable initiatives for the environment too. In all its manufacturing plants and units, the Group has installed absolutely ecofriendly systems of operation like the air pollution control equipment, low raw material consumption & waste management initiatives, which help conserve energy. Through vast landscaping in and around the plant premises the Group has taken steps towards protecting habitats.

In order to be more environment- friendly and economical, Amba Shakti stimulates technological upgrades and reduction in energy consumption. Their plants produce more efficient steel bars than other companies. Staying updated with the upcoming requirements and changes in the market is their key to success. The company has the most extensive distribution network in the secondary steel industry of India and are consistent on-time delivery.

The previous year helped the company to make an impact at the most earnest level. The company had hosted Mason Meets at Dealer points, Architect & Structural Engineer meets at District and state level and Consumer awareness programmes at Block levels through visual presentations.

For nearly four decades, Amba Shakti Group has catered to India’s multi-sectoral infrastructure needs, on the strength of its product excellence, customer orientation & technology leadership backed by a state of the art technology, access to the best quality raw materials and highly skilled manpower. The recent years have been about establishing a Pan-India presence, and providing innovative business models to take full advantage of rapid infrastructural growth of India. Amba Shakti group has courageously worked for best value creation and fair delivery mechanism. Amba Shakti has been awarded and honoured for several accomplishments. The company humbly shares its achievements with its workforce and hard working technicians who work round the clock to maintain these results.

STANDING TALL

Established in 1986, Arab India Spices LLC is a pioneer of the ever-increasing global agricultural trade. Soon after its inception two decades ago, Arab & India Spices became one of the first millers that catered to the entire Middle East with a wide variety of high quality pulses and ground spices. Starting out with a daily production output of 5 metric tons (MT), the company bolstered its wings over time and capacitates up to 15,000 MT per month today.

Under the leadership of Mr. Harish Tahiliani, the aim of the company has been to successfully exceed its customer expectation by focusing on innovation, quality and commitment. His unparalleled vigour and aspirations instil the same values in the spirited team of 70 professionals, leading over 600 dedicated employees, who understand and satisfy the vision of their valued customers.

Ever since its inception, the company has made a prominent mark across the globe. Today, Arab India Spices has evolved into a bona fide global leader within the international food marketing with a supply chain covering the Far East, Middle East, Africa, Asia Pacific, Europe, USA, Canada and Australia. Having built a worldwide clientele, they also maintain well-established operational hubs in UAE, Qatar, Oman & Turkey.

At the heart of Arab India Spice is a very clear and principled code of conduct – one they expect all employees, contractors and management to live by every day. To create a bond that goes beyond the food retailing business and support the well-being of thier customers, team members and business organizations. They are wholly committed to create business relationships that serve as a win-win for both the company and their clients, honouring all their commitments with excellence.

PROCESSING IT RIGHT

The company takes into account that all the clients get the supreme quality that is promised to them through comprehensive production, quality control and competitive pricing for bagged and packed pulses in bulk.

They import top quality raw pulses from the world’s major pulses producing countries like Myanmar, Australia, Canada, USA, China and India. From milling and grinding to processing and consumer packaging, they serve as an end-to-end provider across the value chain for pulses and ground spices.

As the second largest manufacturer in the world, Arab India Spices’ oneof-a-kind production facility boasts 14 production lines which operate simultaneously under one roof. The primary processing facility in the UAE covers more than 400, 000 Sq. Ft and is a perfect blend of modern and high end premises with fully computerised ISO 22000 certified state-of-theart production and storage facilities. Today, the processing capacity in the UAE alone is over 15,000 MT per month.

The relentless effort to innovate and improve their facilities and production technologies provides them to have an edge over the competitive brands. As a pioneer in agricultural trade, they remain committed to revolutionise the food industry through their continuous research and development.

Arab India Spices continues to be a leading supplier of its highly renowned pulses and ground spices to wholesale, semi-wholesale markets, supermarkets, catering companies and flour mills. The vast global clientele and ever growing trade with market leaders reflect the trust that their clients and customers have in the company’s products and services.

TRADING THE VALUED ONES

Arab & India Spices prides itself in having one of the largest distribution chains in the UAE. With a fleet consisting of more than 100 vehicles, they make sure that the clients’ specific needs are accurately undertaken and efficiently executed. The flexible delivery options, competitive pricing, and exceptional methods towards domestic and international exports ensure smooth and highly efficient shipping process each time.

Working directly with international markets, trading and delivering to every corner of the world gives them the honour of having created a trust network all over the globe.

Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Ltd and Allianz SE. Both the companies enjoy a reputation of expertise, stability and strength which resonate the brand name. Thanks to their proficiency, steadiness and potency; they have always kept the customers satisfied. The uniqueness of Bajaj Allianz is that it integrates global knowledge with local knowhow. The wide-ranging, innovative products along with the technical skills and experience of Allianz SE, and in-depth market familiarity and creditability of “Bajaj” as a brand in India, have made the company a major success story. Reasonable pricing, speedy response to customer requests and an unblemished claim settlement ratio have helped Bajaj Allianz Life Insurance to gain customer trust and an enviable market position.

The Company believes that their customers’ happiness is supreme to them and chalks out its business strategy with customer centricity being a prime factor. Bajaj Allianz Life Insurance has developed solutions that cater to the needs of every customer segment and income group. Right from term insurance to child plans, new age ULIPs and pension plans, micro insurance and group insurance plans, the Company has plans for every customer segment. Bajaj Allianz Life Insurance envisions itself to be the best life insurance company in India to buy from, invest in, and work for. For an employee, Bajaj Allianz Life offers an excellent work environment. Our employees are empowered to take decisions and personnel of the company are open to new and different ideas.

THE COMPANY PHILOSOPHY

Bajaj Allianz Life’s guiding philosophy is to invest in people and provide better customer service. We at Bajaj Allianz Life Insurance want to grow hand in hand with our employees and are focused to provide best suited products and a great customer experience.

AWARDS

The Company has several awards to its name. Bajaj Allianz Life Insurance has been identified as the Most Promising Brand by Economic Times Promising Brands 2015 survey. Bajaj Allianz Life Insurance has recently won the Awards on ICT for Development 2015 for its excellence in Direct Benefit Transfer. The company has also received 6th CMO Asia Brand Excellence in BFSI Sector Award 2015 in Singapore, organized by CMO Asia jointly with Asian Confederation of Businesses and World Federation of Marketing. The award recognizes excellence in visibility of the Banking, Financial Services and Insurance brands from across Asia and their performance. Bajaj Allianz Life insurance has bagged the prestigious SKOCH Awards for the fourth consecutive year this year. The Company has secured SKOCH Financial Inclusion and Deepening Award 2015 in five categories, namely, Micro Insurance – Financial Inclusion Initiatives, Financial Literacy and Insurance Awareness, Corporate Social Responsibility, Innovations in Renewals and Persistency Management and Best Practices in Claim Settlement. Bajaj Allianz Life Insurance has bagged the ‘Best Use of Social Media in Marketing’ award at the National Award for Marketing Excellence 2015. Bajaj Allianz Life Insurance has been recognized as the Best Life Insurance Company 2015 (Private Sector) at the Lokmat BFSI Awards endorsed by World CSR Day in association with World HRD Congress. The Lokmat BFSI Awards 2015 recognizes the best performances of various Banking, Finance and Insurances services.

THE ACTIVE CSR OF THE GROUP

Corporate Social Responsibility is a concept relatively new in India, but being a socially responsible Company is part of the Bajaj Group’s DNA. The Bajaj Group believes that the true and full measure of growth, success and progress lies beyond balance sheets or conventional economic indices. It is best reflected in the difference that business and industry make to the lives of people. For society, Bajaj is more than a corporate identity. It is a catalyst for social empowerment.

Clean drinking water is a requirement that can’t be neglected for a healthier society. In a developing country like India where only 15% of the population has access to pure water, it is necessary to devise strategies to counter the problem for attaining a sustainable growth.

Thus, to improve the quality of drinking water and make clean water accessible to every Indian household, Blue Mount has emerged as the newage water-purifier brand. Blue mount water-purifier is India’s first alkaline RO water purifier brand with LED display technology. Blue Mount Alkaline ROs, in addition to maintaining the TDS also balance ORP & pH level of purified water and adds essential minerals like Calcium, Magnesium, Potassium, etc. thus making water not only 100% pure but retaining its health benefits of countering the high acid level rise during times of stress, and lack of sleep too.

The product comes with convenience of LED display which shows Filter Life, Tank Full Indication, Auto Flush, Digital Clock, Error Indication, RO On/ Off, and Customer Care Number, etc.

ABROGATING THE IMPURITIES

The journey of the brand started in the year 2003 as Elixir Trading Pvt. Ltd. The company at that time used to trade water-purifier components. It started to manufacture the various parts of water-purifying machines in 2009 and extended the same business in coming years before launching India’s first waterpurifier with LED display technology in 2015.

The brand has its presence in 22 states and a dealer network of 3000 spread across the country. Blue Mount envisions spreading its services to every inch of the country and hence it is planning to have 400 distributors and 7,000 retailers with nearly 400 service providers across the country by 2017.

Blue Mount’s various purifiers follow different 4 to 7 stage purification process which is 100 percent chemical-free.

Blue Mount’s superior UF (Ultra Filtration) technology that allows Online Purification at high flow rate is a combination of sediment cartridge, activated carbon cartridge and silver impregnated carbon which removes all chemical impurities like chlorine, as well as color and odor from water. Its Ultraviolet Sterilization is useful for targeted elimination of microbes and other impurities.

The Alkaine RO technology provides purification by various filters- where the Alkaline filter maintains the pH level as well as minerals essential for human body, the carbon and sediments filter remove both suspended and chemical impurities from the water.

THE ETHICAL STREAK

The company devotedly follows its core values of quality, integrity, innovation, and customer satisfaction to reach its mission of keeping the whole population healthy and provide them with clean drinking water. The team at Blue Mount ensures that each component of its products is crafted in best quality under stringent hygiene conditions. Its sole aim is to serve the customers with highest efficacy. With a customer-centric approach it studies and understands the water present and accessible for consumption and the purification hassles to provide technologically advanced water purifiers.

Along with the customers, the company ensures good relationships with its dealers and employees as well. Blue Mount believes in keeping all their dealings transparent and honesty acts as the fluid that keeps them connected with their dealers and channel partners. The brand does business with utmost professionalism and ethics. All the employees of the company are encouraged to participate in decision making. The team ensures that all its members are dedicated and maintain their morals and motivation at highest levels.